#3 arabic tv how to
#3 arabic tv series
#3 arabic tv tv

#3 arabic tv how to

Data is everywhere for those who know how to get it and, most importantly, know how to analyse it to create business opportunities. The Ninetnine approach is to cut with past practices and look at the future of content distribution. Are they making money? Do they have enough audience? Are they covering their technical cost? Their marketing expenditures? The real answer is no, but only a few will admit to this in our industry. Everybody can distribute their content themselves, and many do.

#3 arabic tv tv

How disruptive is your approach? CanвЂ™t the Arab TV channels distribute their content themselves? This success did not go unnoticed by content owners in the Arab world, who are now contacting us to help export their products to these markets. This Ramadan, that bouquet garnered more than 120,000 monthly paying subscribers in France only. Today, for в‚¬4.99, we have 15 TV channels and a second tier at в‚¬7.99 called le Bouquet Maghreb+ offering 21 channels and VOD content. We revisited that package for a new audience, sourced new channels, rebranded it as le Bouquet Maghreb, dropped a tier, brought down the price and designed the go-to-market and communication strategy. It was expensive and did not really correspond to what the customers wanted to watch. Our partner Thema/ Canal+ contracted us to reposition their previous Arabic bouquet that was poorly performing, and they were thinking of shutting it down. We started with the market we know best: France. All of those have been challenged by cord-cutting and exploding OTT consumption. IPTV is the norm in France, while DTH and cable may be for Germany, the UK or Italy. Why does le Bouquet Maghreb suit Arabic content owners looking to monetise their content?ДЄdel Hamla: If we look closer at the European pay-TV platforms filtered by country, we understand that monetising content is not an easy task.

#3 arabic tv series

Ninetnine secured the licence to distribute the Tunisian series Inshallah Mabrouk exclusively in Europe for Ramadan. In both cases, we succeeded in attracting 100k-plus subscribers to their packages and brought in a whole new segment of viewers to their platforms. We first did this with Orange, and then joined forces with Thema/Canal+ Group in 2019 to create the biggest Arabic TV bouquet in the world, le Bouquet Maghreb. With a good understanding of Arab audiences both on home ground and in Europe, and backed by strong data analytics, we set out to address the entertainment needs of that segment. We noticed, for instance, that there were no good TV bouquets that catered to the Maghreb community in Europe, which is home to approximately 15m North Africans (4m households), of which 8m live in France alone. So we started with Arabic content by disrupting the existing set-up. Our vision is to simply entertain people everywhere. After long experiences in the corporate media world working for the likes of Orange Group and MBC, we wanted to bridge gaps that we have seen over the years in the distribution landscape. When did you launch Ninetnine, and how does le Bouquet Maghreb fit into your journey?ДЄdel Hamla: Ninetnine was launched three years ago with the objective of better distributing ethnic content, mainly Arabic content. Building on our success in creating value for Arabic content abroad, MBC trusted our vision and will join the biggest Arabic TV bouquet in the world, le Bouquet Maghreb, that we manage with our partner Thema/Canal+. Samir Zehani: Indeed, we are very proud to announce that Ninetnine is the exclusive distribution partner of MBC channels in Europe via various platforms including IPTV, OTT and the cable networks. We hear that youвЂ™ve just signed a big deal with MBC Group for Europe? In an exclusive interview with Vijaya Cherian, NinetnineвЂ™s co-founders share their story, strategy, new deals and 2022 plans. The duo, looking to replicate that success in other markets, signed a massive content distribution deal in the US in July and, more recently, with MBC Group in Dubai вЂ“ spotlighting them as disrupters in the Arabic content space. Ninetnine, a content distribution company helmed by Samir Zehani and Adel Hamla, has successfully catered to North African and Arabic audiences in France and Europe, with strategically designed TV packages that have raked in more than 100,000 subscribers.